Lisa Thorne, Principal - New Insight Accounting

Lisa Thorne, Principal. Lisa Thorne loves accounting so you don’t have to. An Elite-level Certified QuickBooks ProAdvisor and a former Ernst & Young CPA, Lisa spent 12 years as a public accounting auditor and accounting manager for large corporations, including The Gap, Inc., VISA USA and CNET. She hung out her shingle as an independent bookkeeping consultant in 2008. As the principal at New Insight Accounting, she helps smaller Bay Area businesses thrive. Lisa holds a BA in Business Economics from UC Santa Barbara, with a minor in beachgoing. She lives in Oakland with her family.

Stephanie Katz, Staff Bookkeeper. Stephanie is a QuickBooks Online wiz with 16 years as a staff accountant for Bay Area small businesses in the fields of tech, advertising and real estate. When it comes to small business accounting, Stephanie is an industry agnostic: she just loves clean books. A native of Texas, Stephanie lives in Concord with her family.


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